Why “That looks great!” is Not the Response You Want

In an age where AI can draft an email, write a sales letter, or even generate an entire website at the push of a button, you’d think marketing would be easier than ever. With instant access to audiences across Instagram, Facebook, LinkedIn, TikTok, YouTube, and thousands of other channels, reaching potential customers should be effortless. And yet, marketing has never been more difficult.

Why?

Because with so many platforms, so much content, and an ever-increasing number of brands vying for attention, the modern consumer is overwhelmed. The average human attention span has dropped to that of a gnat. So, how do you cut through the clutter and ensure your message reaches your audience and sticks — like a limpet mine ready to explode into action?

The Power of Storytelling

The first and most essential marketing principle is storytelling. All great marketing tells a compelling story, yet 95% of what we see daily doesn’t. Most marketing is dull, uninspired, and instantly forgettable because it fails to create an emotional connection.

But simply telling a story isn’t enough — it must be infused with passion. Passion captivates, but it must also align with your audience’s passion. Consider this: Your teenage daughter might gush about her…