Why Most Marketing Reporting is Worthless
Published in
8 min readMay 9, 2024
“There are lies, lies, damned lies, and statistics.” - Mark Twain
Data is data, and people are people. While the amount of data we have on people and their buying habits is greater than ever, people are still people. They are unpredictable, procrastinators, irrational, and jealous. They love, they hate, they scheme, they hope, and they dream.