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Unleashing the Power of Free: How Offering Something for Free Can Transform Your Business
2 min readFeb 18, 2024
The Most Powerful Word in the World
The most powerful word in ads was, is, and probably always will be: FREE!
It works in headlines, it works in copy, it works in testimoni-als, and it works in offers and calls to action.
Sometimes it’s the most basic of changes that produce the most astonishing results. Like when I talked a daily-fee golf course into advertising FREE golf for a month during their slow, early-spring season.
They built a database of 9,857 prospects in 30 days!
Then, armed with all those golfers’ emails, they went on to dominate their market all year!
FREE removes risks and adds value while increasing readership and response. What can you do with this most magical of words to increase your results?
- Free Trial
- Free Booklet
- Free White Paper
- Free Estimates
- Free Consultation
- Free video
- Free Seminar
- Free Audio
- Free Check Up
