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Tulipomania: The Dutch Tulip Crisis of the 17th Century

Andrew Wood
5 min readSep 3, 2024

In the early 17th century, the Netherlands was a burgeoning center of trade, culture, and art. It was the golden age of the Dutch Republic, where the country’s merchants were becoming increasingly wealthy through the global spice trade, and cities like Amsterdam flourished with unprecedented growth. Amidst this backdrop of prosperity, a peculiar and almost surreal phenomenon emerged — an obsession with the tulip. This obsession, often called “Tulipomania,” eventually spiraled into what is now recognized as one of history’s first recorded speculative bubbles.

The Arrival of the Tulip

The tulip, a flower native to Central Asia, was introduced to Europe in the late 16th century. The flower’s arrival in the Netherlands can be credited to Carolus Clusius, a botanist at the University of Leiden, who planted the first tulip bulbs in his garden around 1593. The tulip’s vibrant colors, unusual shapes, and ability to bloom early in spring quickly made it a prized possession among the Dutch elite.

Tulips were not just any flower; they were considered exotic and luxurious, a status symbol akin to owning a rare gem. The flower’s appeal was further heightened by the ability to produce “broken” tulips — varieties with intricate patterns of stripes and flames caused by a virus that altered the…

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Andrew Wood
Andrew Wood

Written by Andrew Wood

Author/Marketing Legend over 60 books: Marketing, Travel, Sales, Success, Biz, Leadership, Golf, Personal Growth, Fiction, Current Events www.AndrewWoodInc.com

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