The Simple Paradigm Shift You Need For Massive Business Success

In 1962, Thomas Kuhn wrote The Structure of Scientific Revolutions, introducing the now-famous concept of a paradigm shift. Kuhn argued that scientific progress doesn’t happen gradually but in leaps — “intellectually violent revolutions” that completely transform how we see the world. When a paradigm shift occurs, one worldview is replaced by another, opening the door to new opportunities.

Now, let’s put all that “academic talk” aside and simplify it into a powerful, practical concept that can make your business massively more successful.

Most small business owners see themselves as the “doers” of their trade. Chiropractors fix backs; financial advisors pick stocks, builders construct homes, and lawn services cut grass. But here’s where the clever business owner makes the crucial shift: Instead of just focusing on the doing, they prioritize the selling and marketing of what they do.

This might sound obvious, but it’s not! Most entrepreneurs are so caught up in their craft that they forget the real key to growth — marketing their craft.

The Karate School Example

Here’s a simple reason why I made significant sums of money in the karate business while in my twenties. I didn’t just teach karate like 99.9% of the other…