The Secret to Selling Cars on eBay- Sell Your Car’s Faults!

Several years ago, I decided to sell my Ferrari 355 on eBay. I was lazy. I put up a typical eBay ad that included a bunch of photos. It sold to someone in Mexico who then, surprise, surprise, did not come through with the money.

I relisted it up again, twice with no sale.

I had already bought another car, so by the fourth listing, it was time to put some real focus on selling the car. So I rewrote the ad from scratch, eliminating the typical BS you see in car ads, like never driven in the rain, never on the track, always kept in a garage, etc and going instead for complete disclosure.

The headline read:

Ferrari 355, The Good, The Bad, and the Ugly

The good was obvious; It’s a Ferrari!

The bad copy said things like:

It is always driven in the rain. In fact, it’s my only car, so instead of rotting in some rich doctor’s garage, mine is actually driven daily, which is why it has 50,000 miles on it and the ultimate proof that the car is sound mechanically! (Most Ferrari’s have less than 20,000 miles)

Driven on the track at every club event possible, and I have to tell you, when you own this car, that’s precisely what…