The Marketing Expert Con
Published in
4 min readMay 10, 2024
The problem with most “marketing experts” is that the majority are not really marketing experts at all. What they are is an expert in a specific discipline of marketing; they might be a graphics expert. Experts at developing apps or experts at the software used in marketing automation. Experts in photography or how to shoot video. They may be experts in Facebook advertising, Google ads, or SEO, but make no mistake about it: their expertise in a…