The Creativity in Advertising Con

Part of a creative campaign that resonated with players in the golf industry

There’s a lot of talk in the advertising business about the value of creativity. I see hundreds of campaigns that are funny. Campaigns that are memorable. Campaigns that are cute. Campaigns that tug at your heartstrings and campaigns that entertain you. That does not mean that any of the campaigns make any money for the clients. Although they may win awards, critical acclaim in the advertising press and inclusion on a list of the…