The Amazing Power of Personal Positioning — Who Are You?

The $300 piece of junk in the background was mine but I had big dreams in 1981, and would eventually own Ferrari’s of my own.

My very first job in 1981, was as a bag boy at the Wellington Country Club in West Palm Beach, Florida. It paid just under $4 an hour plus tips, most people gave 50 cents to a buck. My typical work was to sit outside on the wooden bag rack, baking in the sun, waiting for the big old Cadillacs, Buicks and Oldsmobiles to roll to a stop. Then leaping into action, I pulled their giant, oversized golf bags out of their trunks and expertly secured them to a golf cart not ten yards away.

I never much cared for my offical title of “bag boy” and one day, more for a joke than anything else, when someone asked me what my position at the club was, I told them I was “Director of Bag Operations.” They seemed to buy the idea with no comment. Within a few weeks though, an amazing thing happened, people started to treat me with a little more respect, and my tips actually doubled!

The World’s Leading Expert
When I started consulting in the martial arts business, I positioned myself as the world’s leading expert on how to…