Strategy — How to Succeed in a City With 200 Competitors!

Very few business’s really understand strategy. Instead they struggle to compete using the same set of tactics all of their competitors use. Those companies like SouthWest Airlines that base their decisions on strategy succeed far faster, and last far longer than their competition.

Let’s take a look at the Orlando golf market as an example, 200 courses competing for too few golfers. The average golf course in Orlando is 6500 yards from the middle trees, and around 7000 yards from the back tees. It’s flat with very little elevation, and most of the fairways will be lined with homes. They’ll be plenty of water, lots of palm trees, and bunkers full of pearly white sand. The clubhouse will be a flat single-story building, and the locker room will smell slightly of mildew.

The golf carts are all Club Car or EZGO and will all be painted white, green or cream. The pro shop will have lots of shirts, a few drivers, wedges, putters, and couple of brands of golf balls, and not much else. I mean, who want to be in the hard goods business these days? In the bar they sell Budweiser, Miller light, hot dogs, hamburgers, ham sandwiches, and not much else.