“Stay Hungry, Stay Foolish” Embracing Steve Jobs’ Iconic Advice

Andrew Wood
4 min readJun 17, 2024

In 2005, Steve Jobs, the co-founder of Apple Inc., delivered a commencement address at Stanford University that left an indelible mark on the hearts and minds of the graduating class and the world. Among his many insights, one phrase stood out and has since become a mantra for entrepreneurs, creatives, and dreamers: “Stay hungry, stay foolish.” This concise yet profound advice encapsulates a philosophy that has driven innovation and personal growth for countless individuals.

The Origin of the Phrase

Jobs borrowed the phrase from the final issue of the “Whole Earth Catalog,” a counterculture magazine published in the late 1960s and early 1970s. The catalog’s farewell message read: “Stay hungry. Stay foolish.” This simple directive resonated deeply with Jobs, capturing a spirit of continuous curiosity and boldness that he believed essential for personal and professional success.

Stay Hungry: The Drive for Continuous Improvement

“Stay hungry” means maintaining a relentless desire for growth and improvement. It is about never becoming complacent, always striving for better, and constantly seeking new opportunities.

  1. Curiosity and Learning: Staying hungry involves nurturing an insatiable…

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Andrew Wood

Author & Marketing Legend with over 50 books :I write on: Marketing, Travel, Sales, Success, Biz, Leadership, Golf, Autos, Books, Events www.AndrewWoodInc.com