Reduce Risk and Build Trust to Make Your Offer Irresistible

To increase response and reduce the perceived risk to your prospect, the final touch you can add to any offer is to give it a guarantee. Make the prospect’s act of choosing you a safe choice so that they can reap your benefits for themselves and their families.

The more risk you take away from the prospect and take on yourself, the more response you will generate. The more you reverse the risk in the prospect’s favor, the greater your gains will be!

If there is even a hint of fear, loss, or indecision in the pros- pect’s mind, the prospect will choose to procrastinate.

Offer a Money-Back Guarantee

If you have a legitimate business offer, which I am sure you do, the statistical chance of you having to refund money is low, very low. In over 20 years of offering money-back guarantees on my seminars, it has happened only once, and these are BIG- ticket events. It happened in the karate business 15 years ago, and that was because the guy showed up a day late for the event in Baton Rouge!

In selling millions of dollars in books, audios, and videos, refunds have been requested fewer than ten times in 20 years. And eight of those times, it was the delivery service losing the product more than once (Murphy’s Law), usually with an over- seas client…