Organic Social Media is Dead — Here’s What the Future Looks Like

Organic social media is a black hole of wasted time and effort. While businesses pour resources into building a presence on platforms like Instagram, Facebook, and Twitter, the returns are minimal, fleeting, and increasingly out of reach.

Here’s why organic social is worthless for most brands — and how a smarter, paid-driven strategy that funnels users into your own private network is the way forward.

1. Dwindling Reach: Organic is Dead

Social platforms have systematically throttled organic reach. Less than 5% of your followers see your posts, no matter how great your content is. Algorithms prioritize ads and viral content, not niche industries like golf.

• Example: You post about an upcoming golf clinic. Your loyal followers, the ones who actually care, may not even see it. Instead, they’re bombarded with dog memes or some influencer’s brunch.

2. No Ownership = No Control

When you build your audience on social media, you’re essentially renting space on someone else’s property. The platform owns your audience, not you. They decide who sees your content, when, and how often.

• Case in point: Facebook’s algorithm changes have crushed countless golf pages overnight. What’s stopping…