Instructors — How to Teach a Lesson No One Ever Forgets!

Andrew Wood
3 min readMay 22, 2023

No matter what you happen to teach this one skill will valut you to the top of your field, and make your lessons stick with your students like glue.

At one of my first Ferrari Club track weekends two decades ago, I was driving my Ferrari at Sebring with an older English racing instructor at the wheel of my car. He piloted my vehicle around the course a couple of times to show me the best racing line before eventually switching positions with me. On the way down the front straight, I suddenly felt a strange bump which caused my head to jerk forward in the passenger’s seat. We went around the circuit for a second time, and again, I felt this weird bump in the middle of the front straight.

This time I turned to the instructor and yelled above the engine noise, “Peter, did you feel that?”

He said, “Yes, of course.”

“Do you know what it was?” I asked, bewildered. But instead of answering my question or offering advice, he asked me a question in his clipped British accent.

“Andrew, have you ever hit a brick wall at 120 miles an hour?”

I said that, thankfully, I had not. To which he replied. “Well, I have, and ever since, every time I go down the front straight, I tap the brakes, just once at the fastest part of the track to…



Andrew Wood

Author & Marketing Legend with over 50 books :I write on: Marketing, Travel, Sales, Success, Biz, Leadership, Golf, Autos, Books, Events