How People Process Information Affects Their Response to Everything!

Essentially, people process information in one of three main ways — visually, aurally, or kinesthetically. Knowing which of these applies to a particular person can give you a much better chance of getting your point across.

To illustrate, suppose someone is describing his trip to the Super Bowl. You might hear one of these three statements:

1. “It was great. The grass was vivid green. I could see the Goodyear blimp above the stadium as clearly as I can see that car over there. As far as the eye could see, people were wearing blue or red. You should have seen it — it was really something.”
2. “The sound of 80,000 people all yelling at once was incredible. You should have heard it. And wait until you hear about how we met the Cowboys’ quarter-back.”
3. “The smell of hot dogs and popcorn was everywhere. It was wonderful. Before the game, you could just feel the electricity in the air. You should have been there.”

Okay, you’ve read three descriptions of the Super Bowl. Is the first person visual, aural, or kinesthetic? The second? What about the third?

If you said visual, aural, and kinesthetic, in that order, you have the idea. So, does this make a difference to your sales figures? It makes a big difference in…