Getting Inside Your Prospects’ Heads with Your Marketing Message

My first huge marketing success was a $1,000 ad I ran in three editions of the local Penny Saver in Irvine, California. I was sitting in my small karate school one afternoon waiting for the world to discover me when a man in his forties walked in and said, “You know, I always wanted to try karate.” About two hours later a woman in her mid-twenties walked in and said, “You know, I always wanted to try karate but my father would never let me. He wanted me to do girl stuff!” Later, around 5 pm, a mother walked in with her son and said, “He has…