From LIV to FIFA: How Saudi Arabia’s World Cup Bid Takes Sportswashing to a New Level

The term “sportswashing” refers to the practice of using sports events or organizations to improve a country’s international image, often diverting attention from human rights issues or other controversies. While the LIV Golf series has faced criticism for such tactics, FIFA’s anticipated decision to award Saudi Arabia the 2034 World Cup has intensified these concerns, sparking widespread outrage and allegations of corruption.

Saudi Arabia’s Sports Investments and Accusations of Sportswashing

In recent years, Saudi Arabia has significantly increased its involvement in global sports. The kingdom has hosted high-profile events, including boxing matches, Formula One races, and wrestling tournaments. Additionally, it has invested heavily in football, notably through the acquisition of Newcastle United Football Club and the establishment of the Saudi Pro League, which has attracted international stars like Cristiano Ronaldo. These initiatives are part of Crown Prince Mohammed bin Salman’s Vision 2030 plan, aiming to diversify the economy and enhance the nation’s global standing.

Critics argue that these efforts constitute sportswashing, intended to overshadow Saudi Arabia’s human rights record. Human Rights…