For Rapid Success Become a Sponge

Andrew Wood
3 min readNov 30, 2022

Invest three to five percent of your income in yourself (self-development) in order to guarantee your future. BRIAN TRACY

That quote form the Legendary Brian Tracy may well have been the best advice I ever got. Before you start any new venture, commit to becoming a business sponge. Soak up every bit of key information you need to rapidly increase your competence in sales, marketing, time management, leadership, public speaking, and other key entrepreneurial skills that will dramatically affect the ultimate success of your business.

It’s a pretty simple yet seldom discussed fact that competence in various disciplines of business brings success, lack of competence brings failure.

  • If you have no money, then you most likely have never studied money, stocks, real estate, or the power of compound interest.
  • If you don’t have enough customers, then you probably don’t know enough about marketing.
  • If you have customers but aren’t making enough money, then you probably don’t know enough about sales.
  • If you are having trouble finding time, then you don’t know enough about time management.

The Power of Audio learning

In my mid-twenties I discovered the amazing power of audio learning. I simply switched off the radio and swapped it for the power of great minds like Brian Tracy, Tom Hopkins, Dan Kennedy, Jay Abraham, Zig Ziglar, Roger Dawson, and a host of others. I quickly learned more about the real world of business in my Audi GT than I had ever learned in school or collage.

Learning in your car takes away the excuse that you don’t have time and makes it painless. The car, of course, is not the only place you can rapidly gain knowledge. Books, podcasts, webinars, online seminars, and even Youtube can all quickly add to your knowledge base. Despite being 60 I still average an audio book a week, almost all non-fiction. I subscribe to Master Class, and read at least an hour a day. I want to keep growing. Focus first on the areas that you know will provide the largest payoff and continue from there.

Spend 45 minutes to an hour everyday on learning skills that will rapidly increase your chances of success!



Andrew Wood

Author & Marketing Legend with over 50 books :I write on: Marketing, Travel, Sales, Success, Biz, Leadership, Golf, Autos, Books, Events