Finding the Little Marketing Strategy that Gives You a Big Edge

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. -SUN TZU

Very often the breakthrough marketing strategy that vaults your business beyond all your competitors can be very simple.

Focus on The Nitche Market

I had a client in New York whose surrounding area suddenly became predominately Asian in its ethnic make up. He had the foresight to put up a Korean language page on his website. (While many Koreans can speak English, far fewer read it well.) By being the only business of his kind in the area with information in Korean, he captured a huge share of this lucrative market while his competitors were sleeping.

Marketing While Your Competitors Hibernate

Most golf clubs up North hibernate in the winter, doing nothing to stay in touch with their customers while there is snow on the ground. Hence it’s an excellent time for the smart entrepreneur to steal large chunks of their business. At one club in Ohio we emailed everyone in the club’s database to receive their first round of golf free after the snow melted. The campaign went viral with almost 19,000 people filling out 22 questions to get a free round of golf. The ten other clubs in the area combined couldn’t come up a…