Double Your Profits with a Clever Change in Personal Branding

Bag boy 1981, Wellington, FL. My car was the piece of shit in the background but I’d eventually own several of these Italian models. Big Dreams and personal branding played a key role.

With a little ingenuity you can turn the most mundane- sounding job or business into something that sounds exciting, more prestigious, or at least encourages questions that open up greater possibilities.

My very first job was as a bag boy at the Wellington Country Club in West Palm Beach, Florida. My typical work was to sit outside on the wooden bag rack, baking in the sun, waiting for the big old cars to roll to a stop. Then leaping into action, I pulled their giant, oversized golf bags out of their trunks and expertly secured them to a golf cart not ten yards away.

I never much cared for the title “bag boy” and one day, more for a joke than anything else, when someone asked me what my position at the club was, I told them I was “Director of Bag Op- erations.” They seemed to buy the idea with no comment, and shortly after that I had a small number of business cards printed up with my name and that title.

Within a few weeks, an amazing thing happened, people started to treat me with a little more respect, and my tips (profits) actually doubled!

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You can change people’s perceptions of you, your product, or your service, and increase the amount they are willing to pay, with a small shift in positioning how you present yourself.

www.FameAttracts.com