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DeepSeek: The AI Startup Shaking the Foundations of the Industry

Andrew Wood
3 min readJan 27, 2025

In the ever-evolving landscape of artificial intelligence, one company has emerged as a disruptive force, leaving tech giants scrambling to adapt. DeepSeek, a Chinese AI startup founded by Liang Wenfeng, has quickly gained a reputation for innovation, efficiency, and a commitment to open-source accessibility. But what makes DeepSeek so revolutionary, and why is it causing unease among some of the biggest names in tech?

A New Standard in AI Models

At the heart of DeepSeek’s success lies its groundbreaking DeepSeek-R1 model, which has been widely praised for its remarkable performance. One of its standout features, dubbed “DeepThink,” enables unprecedented AI interactions, offering users a more intuitive and advanced experience. Unlike many AI models prioritizing scale at the cost of efficiency, DeepSeek-R1 strikes a balance, making it powerful and cost-effective.

The Game-Changing MLA Architecture

However, DeepSeek’s claim to fame is its development of the Multi-Head Latent Attention (MLA) architecture. This novel approach has drastically reduced memory usage — cutting it to a fraction of what traditional architectures require. This efficiency translates to lower operational costs, making it accessible to a broader…

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Andrew Wood
Andrew Wood

Written by Andrew Wood

Author/Marketing Legend over 60 books: Marketing, Travel, Sales, Success, Biz, Leadership, Golf, Personal Growth, Fiction, Current Events www.AndrewWoodInc.com

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