Picture this ..

I’m sitting in an old-style board room at a big-polished table, at a middle of the road golf resort, somewhat past its prime, somewhere north of BFE. I’m at one end of the table my client, the owner is at the other end of the table. Post-Covid he needs more business, and he needs it now. To my left there are four people to my right there are three. His team, he wants his team to buy into my marketing campaign, get everyone on board Andrew, you know. They comprise of a hotel manager, a golf pro…

A lot of people post-Covid are re-evaluating their lives after months of lockdown restrictions, working from home, and social distancing. Now with the world re-opening it’s a great opportunity to rethink your life and reconsider what’s important to you. There is no reason in the world you have to stay in your current job, home, town, or industry. Other than your thinking makes it so, so let me ask you:

  • Do you really want to go back to working in the office?
  • Put up with the daily hassle of commuting?
  • Spend 8 hours plus a day doing work for which…

If we rule out inheritance or a lottery win, there are three basic ways to get rich in the Western world.

1. Work your entire life for a large corporation. Advance through the ranks, get above-average pay and lots of stock options. That takes lots of time, sucks up your life and is far from guaranteed in today’s world. Think Enron, Blockbuster or even GM (without a last-minute bailout to save them). Any company can go under, even giant ones, leaving your entire life’s stock options worthless!

I have several friends who have done this successfully and are all multi-millionaires…

In every market, there is a Ferrari and a Nissan Versa (The cheapest car in America), a Rolex and a Timex, a Ritz Carlton and a Motel 6, a Neiman Marcus, and a Walmart. The closer you are to the top or the bottom of your market, no matter what your product or service happens to be the easier it is to meet expectations and to price and position your product or service correctly to maximize profits.

The problem is that most companies find themselves drawn to the middle of the market. This muddled area is where they are neither…

Never in modern history has such a massive erosion of civil liberties happened so fast in so many different places simultaneously. People forced against their will to close down their businesses, stay home, wear masks and avoid contact with family, and friends for months on end. What’s most shocking about all this is that in every country the population simply accepted the draconian decrees from the political elite. Despite the fact it was clear early on no government had a clue what they were doing.

In Boston alone, over 30% of the city’s restaurants will never reopen. The number of…

When I opened the first, of my eventual 400 karate schools in 1987 I was ignorant, clueless about every aspect of running a business. Most importantly I didn’t know how to attract customers nor did I know how sell them, even when they did show up. Consequently my business struggled to do anything more than survive!

Right about this time I was lucky enough to be given an audiotape by the great thinker, Brian Tracy. I took his sage advice to heart. “If you invest in nothing else, invest 3–5% of your income in yourself. In your personal growth and…

In the TWO minutes or so you will spend reading the next few paragraphs, I am going to save you hundreds of thousands of dollars, pounds or Euros’and years of trial and error by detailing exactly why most businesses fail to reach their marketing goals. This is not subjective; this is not my opinion; it is based on over 30 years of research into the science of marketing and the analysis of several hundred clients.

Read them, believe them, and resolve not to do them!

1. They don’t collect enough leads or prospect data because most of their marketing is NOT focused on lead generation.

2. They don’t do enough…

If you are like most clients and you are: What you are looking for is not better marketing. You are really looking for a magic bullet, a genie in the bottle, Harry Potters’s wand not a better marketing company. A really good marketing company is going to hold you accountable for your actions as well and that’s simply not what most people want. Most people want instant results without really doing much of anything different on their end.

Generating leads is pretty easy IF you know what you are doing, and I do.

Sales that happen on-site or on the…

I am reading 1984 by George Orwell written in 1949 but it might as well have been written in 2021.

For example:

· People pulling down statues and re-writing history because they don’t like it!

· Large faceless corporations — Google, Facebook, Apple, Amazon with their draconian rules of how one must do business with them.

· The two minute “Hate” every day — Just read anyone’s political opinion on Facebook or Twitter except it is more like 20-minutes a day not two!

· Then there is the thought police whether it’s FOX News, CNN or the BBC no news…

Actually, that’s not quite true. I have made almost three million dollars selling books. In addition, one of the 46 books I have published did have a publisher, and an agent involved but I only got a $15,000 advance. Subtracting the agent’s 20% commission, I made far less than I did on most of my other self-published books.

Perfection is a Curse

If you are waiting until you are a perfect writer before you publish, don’t bother. 50 Shades of Grey may be the worst book I ever read in my life, but the author is a billionaire. I quit…

Andrew Wood

Author & Marketing Legend with over 40 books: Life Well Lived, Fame, 48 Laws of Business Success, Legendary Advice, Marketing Bibles www.AndrewWoodInc.com

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