Published in Legendary Marketing·PinnedMember-onlyMy Dog Knows More About Marketing Than You!Picture this .. I’m sitting in an old-style board room at a big-polished table, at a middle of the road golf resort, somewhat past its prime, somewhere north of BFE. I’m at one end of the table my client, the owner is at the other end of the table. Post-Covid…Marketing6 min read
2 days agoMember-onlyGolf Is Like Sex — You Don’t Actually Have to Be All That Good at It to Enjoy It!There are lots of humorous observations comparing golf to sex or work or life, like the headline above or others like “It’s the most fun you can have with you clothes on,” or “The worst day on the golf course is better than your best day at work.” All have…Golf3 min read
Published in Startup Stash·3 days agoMember-onlyThe 7 Core Principles of An Effective Marketing CampaignThere are seven core principles you must embrace to execute an effective marketing campaign and maximize results for your business. Miss any of these seven principles and your response will drop significantly. Nail them all and response will soar! #1 Single Core Concept (USP) Keep is simple stupid. Focus only…Marketing2 min read
6 days agoMember-onlyThe Boomerang Principle: Be Nice to People!While I don’t believe in any particular religion, I do believe the universal law of what goes around comes around (the boomerang principle). If you treat people right, something will come back to you in kind, some way, some day. Even if that is a statement is not a scientific…Be Nice3 min read
Aug 6Member-onlyCars, I Have Owned the Good, the Bad, and The UglyI have loved cars since I was a little kid with my matchbox and Hot Wheels toys. However, this was not something that ran in the family. The best car my grandfather ever owned was a $300 VW bug, although, on the plus side, he could make or fix anything…Cars8 min read
Aug 5Member-onlyBurn Your Boats — The Power of Instant Decisions With No Going Back!The phrase “burning your boats” dates from 1519, when a Spanish expedition led by Hernán Cortés landed in Mexico. Cortés knew his crew was already exhausted and possibly mutinous after the long sea journey, but he had to motivate them to succeed in the new land. So he ordered the…Personal Development3 min read
Published in Startup Stash·Aug 2Member-onlyInvest in Yourself Before You Invest in Anything Else!When I opened the first of my eventual four hundred karate schools in 1987, I was ignorant, clueless about every aspect of running a business. Most importantly, I didn’t know how to attract customers, nor did I know how sell them, even when they did show up. Consequently my business…Self Improvement3 min read
Published in Startup Stash·Jul 28Member-onlySales -“It’s Your Lucky Day!”One afternoon I was sitting in my office, feet up on my desk, playing with my computer and waiting for the world to discover me when the phone rang. I picked it up on the third ring and answered in my standard fashion. “Martial Arts America, how can I help…Sales4 min read
Jul 25Member-onlyOn the Road Again!I have driven a lot of miles, over two million, maybe three, since I first got my license in 1980. I’ve traveled across America several times around America, Italy, and Western Europe. For the most part, even when young and broke, I have done it in style (using other people’s…Roadtrip4 min read
Jul 23Member-onlyConquering Your Fear of MoneyPresent fears are less than horrible imaginings. — Shakespeare Believe it or not, many salespeople are afraid to ask for money! I was giving a seminar to salespeople in South Carolina last year when I realized that my students were victims of this dreaded affliction. I devised a simple little…Sales3 min read