Published in Legendary Marketing·PinnedMy Dog Knows More About Marketing Than You!Picture this .. I’m sitting in an old-style board room at a big-polished table, at a middle of the road golf resort, somewhat past its prime, somewhere north of BFE. I’m at one end of the table my client, the owner is at the other end of the table. Post-Covid…Marketing6 min read
Just nowBall Go Far!An NFL quarterback can throw a football roughly 80 yards; a top baseball player or cricketer can throw a baseball or cricket ball around 50 yards; while a top soccer player can kick the ball through the air in the region of 60 yards. …Golf3 min read
Published in Legendary Marketing·2 days agoThe Best Interview Question Ever for Finding Great EmployeesThe employer generally gets the employees he deserves.-JEAN PAUL GETTY I love all these bestselling books by the CEOs of multimillion- dollar companies. I’ve read a bunch of them and when it comes to people, they all have the same advice: “Hire great people.” Okay, that’s good, sage advice; let…Interview3 min read
3 days ago50 Must-See Places Before You Die“Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts, it even breaks your heart. But that’s okay. The journey changes you; it should change you. It leaves marks on your memory, on your consciousness, on your heart, and on your body. You take something with you. Hopefully, you…Travel6 min read
May 8Golf Has Its Own Unqiue LanguageNo need to learn Esperanto if you are a golfer for golf has its own unique language, e.g. birdies, bogies, shanks, and worm burners. Sociologists call it a ‘restrictive code’ and it’s designed to re-inforce group solidarity. …Golf3 min read
May 6Build Your Business to Sell It!There are only two things you can do with an existing business: keep it or sell it. Let me explain this very important concept. If I walked into your business today, check in hand, how much would it take for you to sell it to me? …Entrepreneurship3 min read
May 5If Opportunity Won’t Come to You, Be Willing to Move to Opportunity!Several years ago I was doing a seminar where a young man in the front of the room kept saying, “That won’t work in my town because [take your pick]…It’s too small, too conservative, there are too many sign laws, there’s bad zoning, there’s not enough traffic, and there are…Success3 min read
May 4Compelling Offers Do NOT Have to Be DISCOUNTS!Thinking is the hardest work there is, which is probably why people do so little of it! — Henry Ford A good offer can include an attractive price point, but it does not have to be a discount. In fact, very often a value-added offer will work better than a…Marketing4 min read
Published in Legendary Marketing·May 3Turn Off the TV, and Turn on “Your Life” — It’s a Far Better Show!“Don’t count the days. Make the days count.” — MOHAMMAD ALI Despite the massive invasion of social media and other forms of enter- tainment that would make you think traditional television is long past its glory days, the average American adult still spends a huge chunk of his or her…Television4 min read
Published in Legendary Marketing·May 2Don’t Lose Money!Warren Buffett, the Oracle of Omaha, is famous for many things, including his two-step formula for getting rich: #1. Don’t lose money. #2. Read step one. Which means my $20,000 investment in Washington Mutual (now out of business) and the thirty grand I dumped into the National Bank of Greece…Money2 min read