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60 Second Self Test — How Competent Is Your Marketing

Andrew Wood
2 min readJan 16, 2024

Take this simple yet powerful 60 second test to get a clear picture of how competnt your current marketing is and where the holes might be.

Give yourself 10 points for each Yes zero for NO

1. Do you have a clear written marketing strategy?

2. A clear, written USP? (Unique Selling Proposition)

3. Is your copy the best sales copy it can be with great headlines, stories, benefits, testimonials & calls to action?

4. Are you pro-actively collecting new data every day in multiple ways?

5. Are you posting multiple times (4 plus) a day on social media?

6. Are ALL your emails engaging, educational, and entertaining with at least a few lines of a story or added value for the reader?

7. Are you using content marketing daily as a key tactic like 90% of the Fortune 500 companies?

8. Do your staff have written sales scripts?

9. Do you have separate landing pages for every event or income source?

10. Have you started your own private social network to fill the void left by Facebook showing your posts to just 1% of fans?

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Andrew Wood
Andrew Wood

Written by Andrew Wood

Author/Marketing Legend over 60 books: Marketing, Travel, Sales, Success, Biz, Leadership, Golf, Personal Growth, Fiction, Current Events www.AndrewWoodInc.com

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